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Mumbai, April 7 (IANS) Media and entertainment company ZEE Entertainment Enterprises Ltd (ZEE) on Tuesday committed itself to a financial relief to over 5,000 daily-wage earners working directly or indirectly for the company in its overall production ecosystem.
ZEE said it has taken this step to ensure that their families do not get impacted due to the nationwide lockdown.
In order to further support Prime Ministers' Citizen Assistance and Relief in Emergency Situations Fund (PM-CARES Fund), ZEE will leverage the strength of its media network across the nation and the world at large to encourage over 1.3 billion Indians to contribute.
ZEE has also given to all its 3,500 employees to make voluntary contributions towards PM-CARES Fund through an Intranet portal. The company will match the amound thus collected and donate the aggregate to PM-CARES Fund.
Punit Goenka, ZEE Managing Director and Chief Executive Officer, said: "We stand committed to financially support all daily-wage earners working in our production ecosystem. We firmly believe in the extraordinary power of coming together and fighting against a situation. In these challenging times, it is extremely critical for India Inc to come together and support the national level initiative...."
In order to keep viewers informed and sensitized about the safety and precautionary measures against coronavirus, ZEE had implemented a first-of-its-kind initiative, titled #BreakTheCoronaOutbreak.
Under this initiative, content across 40+ channels was paused for a 30-second break throughout the day, encouraging viewers to wash their hands.
In line with the decision undertaken by Indian Broadcasting Foundation (IBF), Zee Anmol channel was also made available free to all viewers across all DTH platforms and cable TV networks for two months.
On the company's digital side, ZEE5 ensured that the Internet bandwidth across the country was optimized by replacing High Definition (HD) content with Standard Definition (SD) content.
ZEE5 also ensured that the viewers remained calm and composed during the lockdown phase with its #BeCalmBeEntertained initiative.
--IANS
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